I was honored to be invited by the Small Business Pivot Series to join with entrepreneurs across the Hudson Valley for a series of community-building free, interactive, business workshops on e-commerce.
I lead two workshops covering the following:
Getting Started with E-Commerce
In Part 1 of our E-Commerce workshops I covered the basics of e-commerce and how it can help your business transition during this emergent moment. We reviewed the process of online sales and how it really works behind the scenes. Some of the common concerns we addressed included security, taxes, processing payments and inventory management. We also discussed how to sell tickets to virtual events online and a variety of shipping options.
Growing A Successful E-Commerce Business
In Part 2 of our E-Commerce workshops we dug deeper into the details of competing in e-commerce today. We covered why and how website optimization is crucial to your success. Then we walked through a step by step plan to pivot your business to e-commerce and made sure to discuss how Amazon is a major consideration.
If you would like to see a recording of either of these workshops please let me know and I’ll be happy to send you a link. Or, if you have any questions about the topics we covered, or e-commerce in general, please get in touch. I’d love to hear from you!