Six weeks, without access or cooperation from the previous website admins, was how long it took for the Biden administration’s website to be built. Normally a project this size would take at least six months. Having clear goals in place from the start, the team was able to work fast with amazing results.
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Having your own website is a crucial step for establishing a brand. It also helps the internet be a better place.
If you don’t already have a website for (all of) your brand(s), now is the time to start!
What is SEO?
Search Engine Optimization (SEO) means updating your website to get the best possible results in online search listings.
SEO matters because more and more people use Google and other search engines, and if your website doesn’t show up, they won’t find you.
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I wanted to share this Lightning Talk I gave recently. Let me know what you think, or if you have any questions.
You can read a summary below, or check out a video recording starting about 48 mins in here:
https://youtu.be/bZBuoG-6heI
Maybe I’m preaching to the choir here but….
I was honored to be invited by the Small Business Pivot Series to join with entrepreneurs across the Hudson Valley for a series of community-building free, interactive, business workshops on e-commerce.
I lead two workshops covering the following:
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Your WordPress website should run 5.5!
This major version release of WordPress, named “Eckstine”, focuses on “speed, search & security”. It includes 150+ enhancements and feature requests, 300+ bug fixes, and more.
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Beyoncé was sued last year for not having an accessible website!
The Americans with Disabilities Act (the “ADA”) was signed into law in 1990. Websites that are not accessible to the blind or visually impaired are in violation of Title III of the ADA, which prohibits discrimination on the basis of disability in “places of public accommodation.” 42 U.S.C. § 12182(a).
Your website needs to be easy to read and understand across devices for all people. I think this is a great idea regardless of the law!
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Sometimes it seems like every time you want to do anything online you need to enter a username and password. Keeping track of your usernames (ideally not your real name) usually isn’t too hard, but passwords are another story.
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Website Content Matters
Keeping your website up and running is a huge step, but what your website says is just as important as how it looks. Keeping people on your website and driving conversions with effective, engaging and SEO-maximized content is just one reason your website content matters.
Curious about the other reasons? I’ve got an exciting guest blog from my friend and colleague to share that will dive into exactly that.
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I wanted to give you a heads up that several new WordPress vulnerabilities were disclosed this month. In order to keep your website safe, please be sure that all of your software is up to date and secure.
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